Looped is a screen-free home phone designed for children. It works like a modern landline — your child picks it up, dials a number, and talks to someone they love. No screen, no games, no algorithm. Just calls.

Every child is different, so we try not to be too prescriptive about age but generally speaking, Looped is designed for children aged 5 and older.

No. Looped is a home phone — a modern landline for children. There is no screen, no social media, no internet browsing, and no games. It does one thing brilliantly: lets your child call the people you choose.

Most kids phones and smartwatches still have screens, apps, and internet access — just with parental controls bolted on. Looped is different by design. There is nothing to look at, scroll through, or get lost in. It's not a scaled-down smartphone. It's something entirely different.

No. Only the contacts you approve in the parent app can call your child, and only the contacts you add can be called. If you haven't added someone, they cannot get through. Ever.

Through the Looped parent app. You add contacts, approve callers, set quiet hours, and view call history — all in one place.

Yes. The parent app lets you set quiet hours so the phone can't be used at bedtime, during school hours, or whenever you decide. The phone simply won't connect during those times.

No. There is no internet connection on the Looped device itself. No browsing, no YouTube, no rabbit holes. It connects to your wifi only to make and receive calls — nothing else.

No. There is nothing to download, nothing to unlock, and nothing to scroll. Looped does not have games or any form of entertainment. It is a phone. That is all.

No. There is no display on the Looped device. Your child dials using physical buttons and a handset.

Because it makes it feel real. The cord is part of what makes Looped feel like a proper phone rather than another piece of tech. It also means it stays where you put it — which parents tend to appreciate.

Both households need a Looped device. Once both are set up and the contact is approved in each parent app, the children can call each other completely free — Looped to Looped calls are always included. If you want your child to be able to call a mobile or landline — a grandparent who doesn't have Looped yet, for example — a simple monthly subscription unlocks that too.

The handset is a one-off purchase — yours forever. Calls to other Looped phones are always free. When you're ready to call beyond the network — mobiles or landlines — a simple monthly subscription unlocks everything. No hidden fees, no surprises.

Around five minutes. Plug in the device, download the parent app, connect to wifi, and add your contacts. Your child can be making their first call before you've finished your tea.

That's what quiet hours are for. Set them in the parent app and the phone simply stops connecting at the time you choose. No arguments. No negotiation. The phone just goes quiet.

We're launching our pilot programme soon and then phones will be on sale later this year. Join the waitlist to be first to know — and follow us on Instagram for behind the scenes updates as we get ready.